MARKETING & COMMUNICATIONS
Cross-culturally competent marketing and communications experts will design the messages to impact and influence our societies. Develop the skills to listen to others. Our graduates work in New Zealand and across the world in the telecommunications, digital media, public relations industries.
GET THE INDUSTRY OUTCOME YOU WANT
IPU New Zealand has pathways built into our programmes of study tailored to get you to the career of your dreams. The information below can give you the starting point for obtaining the best results from your qualification.
GENERAL JOB OUTCOMES
- Executive
- Manager
- Specialist
- Supervisor
- Team Leader
IN-DEMAND JOB OUTCOMES
- Advertising and Public Relations Manager
- Advertising Specialist
- Journalists and Other Writers
- Marketing Specialist
- Market Research Analyst
- Sales and Marketing Manager
- Sales Demonstrator
PROGRAMME PATHWAYS TO YOUR CAREER
BCIS - (general)
[Degree, Level 7]
Take these core papers:
30.501 Principles of Economics
40.501 Introduction to Environmental Sustainability
50.501 Introduction to International Relations
90.501 Research Skills 1
90.601 Research Skills 2
90.602 Internationalism
90.701A Interdisciplinary Project A (marketing or communication topic)
90.701B Interdisciplinary Project B (marketing or communication topic)
Choose from these electives:
10.511 Intercultural Communication
10.513 Professional Communication
10.514 Communication in the Globalised World
10.505 Introduction to Language and Communication
30.502 Statistics
90.604 Marketing Management
30.624 Product Management
30.724 Marketing and Research and Analysis
30.734 Entrepreneurial Marketing
30.744 Consumer Behaviour
BCIS - International Business major with Marketing specialisation
[Degree, Level 7]
Take these core papers:
30.501 Principles of Economics
40.501 Introduction to Environmental Sustainability
50.501 Introduction to International Relations
90.501 Research Skills 1
90.601 Research Skills 2
90.602 Internationalism
90.701A Interdisciplinary Project A (marketing topic)
90.701B Interdisciplinary Project B (marketing topic)
Take these key business and marketing papers:
30.502 Statistics
30.503 Financial Accounting
30.602 Fundamentals of Corporate Finance
30.603 Management Accounting
90.604 Marketing Management
90.605 Organisation Management and Culture
90.606 International Business
30.624 Product Management
30.724 Marketing and Research and Analysis
30.734 Entrepreneurial Marketing
30.744 Consumer Behaviour
Choose two papers from these relevant electives:
10.511 Intercultural Communication
10.513 Professional Communication
10.514 Communication in the Globalised World
90.612 Professional Internship Project
30.745 Project Management
GDCIS - with marketing and communication focus
[Graduate Diploma, Level 7]
Take three Level 6 and five Level 7 papers from these key business and marketing papers:
30.602 Fundamentals of Corporate Finance
30.603 Management Accounting
90.604 Marketing Management
90.605 Organisation Management and Culture
90.606 International Business
30.624 Product Management
30.625 Organisational Behaviour
90.612 Professional Internship Project
30.724 Marketing and Research and Analysis
30.734 Entrepreneurial Marketing
30.744 Consumer Behaviour
30.745 Project Management
30.725 Operations Management
90.601 Research Skills 2
90.602 Internationalism
90.701A Interdisciplinary Project A (marketing or communication topic)
90.701B Interdisciplinary Project B (marketing or communication topic)
PDCIS - with marketing and communication focus
[Postgraduate diploma, Level 8]
Take these core papers:
95.806 Resource Management
95.807 Postgraduate Research Methods (prepare a research proposal in marketing or communications)
Choose three papers from these recommended elective options:
95.891 Special Topic: Contemporary Issues in Marketing
95.802 Entrepreneurship and Innovation
95.803 Business, the Environment and Corporate Responsibility
95.809 International Human Resource Management
95.810 Leadership, Communication and Change Management
MCIS - with marketing and communication focus
[Postgraduate degree, Level 9]
IN YEAR ONE
Take these core papers:
95.806 Resource Management
95.807 Postgraduate Research Methods (prepare a research proposal in marketing or communications)
Choose three papers from these recommended elective options:
95.891 Special Topic: Contemporary Issues in Marketing
95.802 Entrepreneurship and Innovation
95.803 Business, the Environment and Corporate Responsibility
95.810 Leadership, Communication and Change Management
IN YEAR TWO
Take a further paper from the recommended electives above and choose either:
95.994 Research Project (marketing or communications topic)
OR choose:
95.995 Research Thesis (marketing or communications topic)
Sources: occupationoutlook.mbie.govt.nz, www.careers.govt.nz Some outcomes may need additional certifications or have additional requirements. Not all papers available every semester.
